Behavioral Economics, Experimental Economics, Industrial Organization, Economics of Beauty, Economics of Gift Giving.
Bradley Ruffle was born and raised in Toronto, Canada. After completing his B.A. in economics and mathematics at York University in Toronto, Canada, he pursued graduate studies in economics at Princeton University, completing his Ph.D. in 1996. He took his first job at Ben-Gurion University in Beer Sheva, Israel where he has been ever since. He uses primarily methods from experimental and behavioral economics to research topics that include buyer power and large-buyer discounts, the role of beauty in the labor market, and rational explanations for seemingly irrational behavior like religious observance and in-kind gift giving.
His research on beauty and religion has been featured in numerous prominent outlets including The Economist, Business Week, The New York Times, Forbes, U.S. News and World Report, Der Spiegel, and The Jerusalem Post. He has published in leading journals including The American Economic Review, RAND Journal of Economics, The Economic Journal and The Journal of Public Economics. Since 2006, he has served as an associate editor at the International Journal of Industrial Organization.