The Systematic Approach to Creativity; the Psychology of Decision Making; Innovation in Marketing
Rom Schrift is a Professor of Marketing at the University of Pennsylvania’s Wharton Business School. He received his PhD in Marketing and Master’s in Philosophy from Columbia University in New York. Rom also holds an MBA from the Hebrew University of Jerusalem and a B.Sc. in Engineering from Ben-Gurion University. Prior to his academic career, Rom worked as an R&D engineer in different industries and as a consultant in the field of marketing research.
Rom teaches systematic approaches to creativity at the Wharton Business School and gives innovation and creativity seminars for companies, organizations, and schools around the world. His research expertise is in judgment and decision-making, specifically the psychological processes that consumers undergo prior to reaching a decision, the formation of consumers’ preferences and how cues in the environment trigger different mind-sets.
Rom’s work has received several academic awards and has been published in leading academic and business journals (e.g., Journal of Marketing Research, Journal of Consumer Psychology, Science Daily, The Marker and Knowledge at Wharton) as well as in popular press (e.g., Chicago Tribune and Men’s Health).