Americans view Tel Aviv as an attractive brand just like Twitter, the Rolling Stones, and Nintendo, and as an innovative and creative brand like Apple, YouTube and National Geographic, says a new survey.
The survey ranking the world's favorite brands has revealed that Tel Aviv is more attractive than 90% of the most popular brands in the United States.
According to Israeli news site Ynet,
13,000 Americans participated in the poll which was conducted by international company BAV Consulting. Each quarter, the company presents the world's most comprehensive brand index ranking companies, cities and countries according to different parameters.
The "new brand index positions Tel Aviv as something different, fascinating, unique, daring and independent." According to the survey, Americans view Tel Aviv as a positive brand and 45% of them are familiar with the Tel Aviv brand more than with other brands like "Prada" and "Siemens".