Fresh AgroMashov, 11-12 June, 2013

  •   Event will take place in Tel Aviv at the Israel Fair & Convention Center

    Photo: Israel21c

    The 2013 International Exhibition for marketing fresh agricultural produce is scheduled to take place in Tel Aviv, Israel next week. "Fresh AgroMashov" 2013 is expected to double the number of presenting companies and visitors.

    This year the focus of the leading market players is marketing fresh agricultural produce.

    The exhibition's key feature, among the presenters and visitors, lies in its location at the meeting point of Asia, Europe and Africa.

    Topics that will be raised at this year's Fresh AgroMashov international exhibit are taste and health. The modern consumer of fresh agricultural produce requires healthier and tastier products.

    Israel is a market leader when it comes to fresh agricultural produce. Israeli brands conquered the European market and continue to display constant improvements in quality.  Its location, unique weather conditions and technological developments have enabled Israel to export produce of superior quality and freshness throughout the year, especially during months when growers from other countries cannot meet the demand.

    Professional knowledge and the establishment of a centralized selling apparatus has helped to solve logistic problems generated by the increasing demand for Israeli produce-characterized in recent years by the development of new fruit, vegetable and flower species.

    The Fresh AgroMashov exhibition in Israel is a summit of the world's leading players in agriculture that aims to expand the existing marketing horizons and conquer new destinations worldwide. It offers a major platform for fresh agriculture produce to those seeking to increase the productivity of their business.

    Thousands of visitors from around the world are expected to do business in Tel-Aviv.

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