Bike For the Fight

Bike For the Fight

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    WHO:                   Tom Peled, founder of Bike For the Fight, and his colleagues/fellow riders
     
    WHAT:                 A group of Israeli cyclists will be touring the east coast raising money and awareness for cancer research
     
    WHERE:               Tom and his team will be in the Boston area from 8/29 to 9/1. On 8/29 they will meet with the Consul General, and on 8/30 they will participate in Bike Friday at City Hall Plaza.
     
    CONTACT:           Ross Parker, Director of Press & Political Affairs
     
    BIKE FOR THE FIGHT (BFF) is a cancer fundraising effort dedicated to raising awareness and financial support for the Israel Cancer Research Fund through a series of cycling events in Israel and the United States.
     
    Their 2013 tour began in Toronto on August 19th and will conclude in Washington, D.C. on September 22nd. During this time they will pass through Boston, New York, Philadelphia, and Baltimore.
     
    BFF is an endeavor close to Peled’s heart. When his father died of cancer in 2011 at the age of 58, Peled channeled his grief into a 3000-mile bike ride through Europe. By the end of his journey, this young, 24-year old Israeli realized he wanted to find a way to both honor his father and devote himself to fighting the insidious disease that robbed them of so many precious years together. The result was BFF, which – with Peled’s infectious enthusiasm – has attracted hundreds of international supporters.
     
    Since 1975, ICRF has left an impressive footprint in the world of cancer research through its grants to leading scientific institutions across Israel. The recipients of ICRF funds, which include Nobel Prize winners, have achieved life-saving breakthroughs, such as early diagnostic devices and new drugs for leukemia, bone marrow cancer, breast and ovarian cancer, among others.
     
    During his ride, Peled plans to visit Jewish communities, summer camps, businesses, and major sporting events, telling people his personal story and encouraging others to join his cause by donating money or accompanying him on part of his trip. In addition to supporting cancer research, Peled hopes this trip will enable him to build bridges and strengthen the bonds between American's, Canadian's and Israeli's.
     
    Peled, who is currently a student at the Lauder School of Government, Diplomacy and Strategy at the prestigious IDC college in Israel, has already attracted an impressive group of co-sponsors including EL AL Airlines, Microsoft Israel, Ybrantdigital, Hertz, Garmin, and such organizations as the JCCA, Maccabi, Hillel, Birthright, and The Israel Foreign Ministry. Peled is scheduled to give a TED talk about BFF on October 20th, 2013 in Tel-Aviv.